3 reasons why your traffic is not converting well

Traffic and conversions are fundamental aspects of any online marketing campaign. Ideally, you start by getting traffic to your site and then proceed to ensure visitors can make purchases. As such, anytime you realize a significant amount of traffic to your site, see to it that there is a corresponding amount of purchases. So, whenever there is an increase in traffic and no corresponding conversions, you can be rest assured that something is not right.

Why your traffic is not converting

1. Wrong traffic

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The number one cause of having traffic that does not convert is having the wrong type of traffic. For traffic to generate the much-needed conversion rates, it needs to be of the right type. If your traffic is not living up to its expectation, business owners have two options. First, you need to acquire a different set of traffic. On the other hand, you might change the product or service offered at your site to match the traffic.

2. Your offer does not hold water

There are instances when you get to a site only to realize that the offer is not compelling enough. Business with this challenge often does well in locations where their content is understood. They are however limited when it comes to venturing into other markets. Having a traffic that does not understand your offer results in low conversion rates. The best way to do this is to understand what your visitors want and give them precisely that.

3. Poor web inter-phase

SEO search Having an interface that is not too compelling often leads to poor conversion rates. This is attributed to the fact that visitors coming to your site might be unable to find what they want. They often end up going to alternative sites that seem easy to use. Ideally, intuitive navigation and proper site maintenance is a must if you need to improve your conversion rates. As such, make an effort of conducting test runs on your site and make your site easy to use.

In online marketing, more traffic should come with more sales. Unfortunately, this is not always the case. If by any chance you realize that your conversion rates are wanting, the best thing to do is to enlist the services of an SEO agency. Looking for the Best SEO Edinburgh has to offer is the best thing you can do for your business. These professionals will detect possible pitfalls that could be limiting your conversion rates and devise a strategy aimed at beefing up these conversions.…

Person on computer

Why a good website design matters to your business

It is no secret that digital marketing has been adopted as a modern marketing strategy by many.  Most companies have resorted to using the different online platforms to sell and market their products. This method is considered cheap compared to other offline marketing methods. The money you would have used in printing posters or fliers is utilized adequately because digital marketing requires no printing. Less workforce or labor is used in this type of marketing. The good thing about marketing your products or services online is that you can reach a significant audience unlike the other traditional methods. This is because of the increase in numbers of smartphone users globally.

It is estimated that eight out of every ten people either own a smartphone or personal computer worldwide. TheyComputer and other emojis mostly use them for communication and accessing different sites online. There are several things online marketing agencies do to increase the number of people visiting the sites they are running. Improving the design of your site can be crucial in the marketing of your services or products. Firms like Web Design Agency Leicester will help enhance the look of your website. Customers can be attracted to your site because of the page layout, graphics or even the content on it. This will help improve your sales. A good web design is essential to your business in several ways. Here are some of them.


First impression

Many people can decide to seek your services or buy your products following their first impression of your website. Just like love at first sight, a good website design can make a customer fall in love with your products.  The kind of graphics used or the page layout may play a role in making your site look attractive to others. Choosing the right colors for your website can help create that first impression.


Grabs readers attention

Anyone who visits a good site will follow everything posted on it keenly. The kind of attention created by its appearance is the main reason.  The format which you have used in writing articles on your blog matters in capturing the reader’s attention. Focus on the spacing and using fewer characters to summarize everything for the reader. Grabbing the attention of a reader will make it easy for them to understand your brand or item.


Happy customer

Words with arrow pointing upProperly designed websites can help improve the mood of a customer. The ease of navigation through your sites will reduce user frustrations. With a good web design, customers can search and filter out different products easily. You should indicate your details to make it easy for them to contact you. It will help create customer satisfaction which brings about happiness and improved sales.…

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Settling on the right search engine optimization firm

You may be worried why the content you post on your blog isn’t gaining much attention despite it being so informative. Amateur bloggers or site owners find it hard attracting a large audience to view their content despite using captivating tags or headlines. Online stores and other organizations that use their sites to sell and market their products can also experience less traffic on their sites. To sort all this, they are required to seek the services of a search engine optimization expert. Such experts can help increase traffic on your website. They do work on different things to improve the search results of your sites on the major search engines like Google, Bing, and Yahoo.


They also help improve your rankings on the said search engines. Business owners are advised to seek SEO servicesSEO and other internet words because of the rise in the use of mobile devices and other gadgets. Most people opt to look for products, information, and services online so you should take measures and let your online content be accessed easily through the different search engines. There are a number of firms that offer such services. The SEO agency will cater for your site optimization issues at a fair cost. You might be confused on what to consider before approving an optimization firm to work for you. Here are some things you should consider before settling on the right one.



Get to understand how much they charge for their services and their terms of payment. Look for a company which you can afford their services since some quote higher prices despite the less complex nature of the job you are about to give them. Understanding the terms and mode of payment is important because most of them charge per project or even on hourly basis. Find out if there will be any extra fee required during the process.


Optimization strategy

Honest firms can tell you how they will improve your site and the number of clicks or search it will get. With this, you will know if you are banking on a sure business or you are going to fork out money on a worthless project. The most important thing such a firm can do is having a proper keyword optimization strategy. This will help people find your information or products easily because of the capturing words used by the optimization company.


Client relationship

hand with SEO card Look into the reviews of a specific company to find out how they relate to their clients or the kind of service they offer. You should judge them by how they pay attention to you and put into practice what you order them. Great optimization companies give out a clear communication to their clients if any issue arises. Seek the views of people who have worked with a firm before to understand how they interact with their customers.…


Benefits of hiring an online marketing company

Digital marketing has become a popular trend with proven marketing techniques which some businesses are using. This trend has a lot of results associated with it. Companies have decided to seek services of marketing agencies to help them with the marketing of their products or services. This is because the many tasks that they have and hence seeing the need to hire marketing companies to help them in marketing. Listed below are the various advantages of hiring the services of an online marketing company.

Effective budget

Smartphone and laptop Getting an online marketing company will enable you to get the expertise and skills that your company needs. With this, you will be able to get your budget controlled in the right way. This is because you will not be required to employ a permanent staff. Getting a marketing company will enable you to access the different digital marketing experts from all over the world. Similarly, you will be in a position to have control over outgoings.

Access to new perspectives

A marketing team that is within your organization will not be free to do their marketing because they will be busy with other office work of the business operations. Outsourcing of a marketing company will help you to get fresh ideas and hence will enable you to receive the insights of the latest trends that are new in the market. As much as you will be understanding and knowing your business better, it is crucial that you get other different opinions.

Efficient timekeeping

Woman with bags and the word marketing When you have an effective marketing strategy in place, then your company will not be astray because of time limitations of getting marketing experts in-house. In every task you do in your company, there are set targets and deadlines that need to be met. Meeting the deadlines can be tricky when you have an in-house marketing team unlike when you hire a marketing company which will ensure that all the deadlines are met. This is because an online marketing has a specific task of marketing.

Analytical reporting

By hiring a marketing agency, you will be in a position to get updates of your progress on marketing. The companies will install software that will help you know how far the company has moved from the various marketing strategies. The software will enable you to get analyzed reports on how your company is progressing and see where you need to improve to increase the results. With this, you can also determine what strategy works and which one to do away with.…