Traffic and conversions are fundamental aspects of any online marketing campaign. Ideally, you start by getting traffic to your site and then proceed to ensure visitors can make purchases. As such, anytime you realize a significant amount of traffic to your site, see to it that there is a corresponding amount of purchases. So, whenever there is an increase in traffic and no corresponding conversions, you can be rest assured that something is not right.
Why your traffic is not converting
1. Wrong traffic
The number one cause of having traffic that does not convert is having the wrong type of traffic. For traffic to generate the much-needed conversion rates, it needs to be of the right type. If your traffic is not living up to its expectation, business owners have two options. First, you need to acquire a different set of traffic. On the other hand, you might change the product or service offered at your site to match the traffic.
2. Your offer does not hold water
There are instances when you get to a site only to realize that the offer is not compelling enough. Business with this challenge often does well in locations where their content is understood. They are however limited when it comes to venturing into other markets. Having a traffic that does not understand your offer results in low conversion rates. The best way to do this is to understand what your visitors want and give them precisely that.
3. Poor web inter-phase
Having an interface that is not too compelling often leads to poor conversion rates. This is attributed to the fact that visitors coming to your site might be unable to find what they want. They often end up going to alternative sites that seem easy to use. Ideally, intuitive navigation and proper site maintenance is a must if you need to improve your conversion rates. As such, make an effort of conducting test runs on your site and make your site easy to use.
In online marketing, more traffic should come with more sales. Unfortunately, this is not always the case. If by any chance you realize that your conversion rates are wanting, the best thing to do is to enlist the services of an SEO agency. Looking for the Best SEO Edinburgh has to offer is the best thing you can do for your business. These professionals will detect possible pitfalls that could be limiting your conversion rates and devise a strategy aimed at beefing up these conversions.