marketing

Top Instagram Marketing Tips for Small Businesses

If your business is not on Instagram, you have a good reason. It does not matter whether you are selling any type of physical product, or you have stores, you want people to recognize your brand and associate themselves with it. This social network is quite popular to ignore. Instagram is part of our lives now. Your business, too, needs Instagram, and marketing on this platform should be one of your business promotion strategies. These tips can help you get started.

Understand Your Audience

instagramIt is vital to know your audience no matter the form of marketing. Even if you produce the best content on Instagram, if it does not appeal to your target buyers, it is of no use. You should take the time to understand your existing audience and think about what you like about it. The fact that you are using Instagram for marketing, you ought to consider whether it has potential buyers or if it can help you to create your brand in some way.

Talk With Them

You should note that social media marketing does not give you an excuse to spam your followers with sales material. There is a need to engage with your followers as much as you can. In that way, your business can appear less corporate and more human. Moreover, when more users share your content, it becomes easier to get new users. Remember that Instagram prioritizes content that has high engagement.

Use relevant Hashtags

Hashtags are meant to help you categorize and organize video content and images. They provide a simple way to engage with your friends. In fact, hashtags are quite popular on Instagram, that you may think they are mandatory. You have to use hashtags if you want people to find your business and content. However, you should avoid overdoing them.

Know When to Post

instagram marketingRecent studies show that the right time for posting on Instagram is between 7 and 9 pm. Therefore, you should post all your photos then. If that seems to be simple, you can rely on some polls. That is because you may have a unique audience that may not be engaged at that time. In this case, you will need a social listening tool that monitors Instagram engagement.

Create Beautiful Visuals

It is always vital to post content for social media marketing. That is what makes potential customers engage with your brand and keep coming back for more. Remember that Instagram was created with the main purpose of sharing photos.